Cookie Policy
Last updated: 8 July 2026
1. Introduction
This Cookie Policy explains how EUROTREND HOTELS GROUP SRL, hereinafter referred to as “Wyndham Hotel Cluj,” uses cookies and similar technologies when you visit the website https://wyndhamcluj.ro.
The purpose of this document is to inform you clearly and transparently about:
- what cookies are;
- what types of cookies may be used;
- the purposes for which they are used;
- how you can control or delete cookies;
- your rights regarding the protection of personal data.
The use of cookies is carried out in compliance with the applicable legislation, including Regulation (EU) 2016/679 (GDPR), the ePrivacy Directive, Law no. 506/2004, and any other applicable legal provisions.
2. What cookies are
Cookies are small files made up of letters and numbers that are stored on the user’s device (computer, mobile phone, tablet, or other equipment) when visiting a website.
Cookies allow the website to recognize the user’s device and help with:
- proper website functionality;
- remembering user preferences;
- improving website performance;
- traffic analysis;
- content personalization;
- providing integrated services.
Cookies do not contain software programs, viruses, or malicious applications and cannot access information stored on the user’s device.
3. Similar technologies
In addition to cookies, the website may also use other similar technologies, such as:
- Local Storage;
- Session Storage;
- Pixel Tags;
- Web Beacons;
- SDKs;
- anonymous identifiers used for statistical analysis.
These technologies perform functions similar to cookies and are treated accordingly under data protection legislation.
4. Types of cookies
The website may use the following categories of cookies:
4.1 Strictly necessary cookies
These cookies are essential for the functioning of the website.
They allow, for example:
- proper page display;
- session management;
- form security;
- protection against cyberattacks;
- server load balancing;
- storage of cookie consent preferences.
These cookies cannot be disabled through the consent banner, as the website would not function properly without them.
4.2 Preference cookies
These cookies allow the website to remember user choices, such as:
- website language;
- currency used;
- font size;
- other display preferences.
Their purpose is to improve the user experience.
4.3 Statistical cookies
These cookies allow the collection of anonymized information about how the website is used.
The data may include, for example:
- number of visitors;
- most visited pages;
- visit duration;
- traffic source;
- device type;
- screen resolution;
- browser used;
- operating system.
The purpose of these cookies is to improve website performance and optimize the user experience.
4.4 Marketing cookies
These cookies may be used for:
- measuring the effectiveness of advertising campaigns;
- displaying relevant ads;
- limiting the number of times the same advertisement is shown;
- conversion analysis;
- remarketing;
- personalizing advertising content.
These cookies are installed only after the user has given consent.
4.5 Third-party cookies
The website may integrate services provided by third parties.
These services may place their own cookies in accordance with their privacy policies.
These may include:
- Google;
- Meta;
- YouTube;
- other analytics platforms;
- hotel booking platforms;
- chat service providers;
- newsletter services.
Wyndham Hotel Cluj does not control how third-party providers use their own cookies and recommends reviewing their policies.
5. Third-party services
In order to improve the functionality of the website and the user experience, Wyndham Hotel Cluj may integrate services provided by third parties. These services may use cookies or similar technologies for their operation.
The implementation of such services is carried out in compliance with applicable data protection and cookie legislation. Where required by law, these services are activated only after the user has given consent.
6. Google Analytics
The website may currently use, or may use in the future, Google Analytics, a service provided by Google LLC.
This service helps analyze how the website is used and assists with:
- measuring the number of visitors;
- identifying the most visited pages;
- analyzing traffic sources;
- evaluating website performance;
- improving user experience.
Google Analytics may collect information such as:
- IP address (partially anonymized, if this feature is enabled);
- browser type;
- device type;
- operating system;
- browser language;
- visit duration;
- visited pages;
- actions performed on the website.
This information is used exclusively for statistical purposes and to improve the services offered.
If Google Analytics is implemented, it will operate in accordance with the preferences expressed through the consent management platform (CMP).
7. Google Tag Manager
The website may use Google Tag Manager to manage and implement the code required for the operation of various integrated services.
Google Tag Manager does not create user profiles and does not directly use cookies to collect data. It only facilitates the loading and management of other services.
If services loaded through Google Tag Manager use cookies, they will comply with the user’s consent preferences.
8. Google Consent Mode v2
To comply with European data protection requirements, the website may implement Google Consent Mode v2.
This mechanism communicates the user’s preferences regarding:
- cookie storage;
- statistical data collection;
- ad personalization;
- conversion measurement.
Google Consent Mode does not remove the obligation to obtain consent; it only adapts the behavior of Google services according to the user’s choice.
9. Google Maps
The website may integrate interactive maps provided by Google Maps.
When a page containing a Google Map is accessed, the user’s browser may communicate directly with Google’s servers.
This integration may result in the transmission of information such as:
- IP address;
- browser information;
- device information;
- date and time of access.
Where required by law, interactive maps will be loaded only after the user has given consent.
10. YouTube
The website may contain video materials hosted on the YouTube platform.
Depending on the integration method, YouTube may place its own cookies or collect information regarding video usage.
Where possible, videos will be embedded using Privacy Enhanced Mode, which reduces the amount of information collected before the video is played.
11. Google reCAPTCHA
To protect forms against automated access and fraudulent attempts, the website may use Google reCAPTCHA.
This service may automatically analyze various technical information, including:
- IP address;
- browser type;
- operating system;
- cursor movements;
- user behavior on the page;
- other information necessary to verify the authenticity of the request.
The sole purpose of this processing is to prevent abusive use of forms available on the website.
12. Meta Pixel
The website may use Meta Pixel, provided by Meta Platforms, to evaluate the effectiveness of campaigns carried out through Facebook and Instagram.
This service may allow:
- conversion measurement;
- campaign analysis;
- ad optimization;
- creation of custom audiences;
- remarketing.
Meta Pixel is activated only in accordance with applicable law and based on the consent preferences expressed by the user.
13. Booking platforms
The website may currently integrate, or may in the future integrate, a booking engine provided by a specialized partner.
This service may use cookies necessary for:
- making reservations;
- maintaining the user session;
- processing requests;
- preventing fraud;
- securing transactions.
Where the booking engine is operated by a third-party provider, data processing also takes place in accordance with that provider’s privacy policy.
14. Newsletter
If the website allows newsletter subscription, cookies may be used for:
- remembering user preferences;
- preventing duplicate registrations;
- measuring campaign performance;
- analyzing open rates and interactions, in accordance with applicable law and the user’s choices.
Newsletter subscription is voluntary and may be canceled at any time.
15. Other services
In the future, the website may also integrate other digital services, such as:
- online chat systems;
- review platforms;
- statistical analysis services;
- customer relationship management (CRM) systems;
- services for organizing events and conferences;
- other applications necessary for the hotel’s operations.
Before such services are activated, their data protection implications will be assessed and, if necessary, user consent will be requested.
16. Cookie retention period
The storage period of a cookie depends on the purpose for which it is used and the category to which it belongs.
Depending on their lifespan, cookies may be:
Session cookies
These cookies are stored temporarily and are deleted automatically when the browser is closed.
They are usually used for:
- maintaining the user session;
- form functionality;
- website security;
- authentication.
Persistent cookies
These cookies remain stored on the device for a certain period or until deleted by the user.
The duration may vary from a few days to several years, depending on the purpose and the service provider’s policy.
17. Managing cookie preferences
When the website is accessed for the first time, the user may be shown a cookie consent banner.
Through this banner, the user may:
- accept all cookie categories;
- reject cookies that are not strictly necessary;
- select individually the cookie categories they accept;
- change their preferences later.
Preferences may be reviewed at any time through the consent management mechanism available on the website, if implemented.
Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
18. Disabling cookies in the browser
Most browsers allow cookie control through their own settings.
Users may:
- view existing cookies;
- delete saved cookies;
- block all cookies;
- block third-party cookies only;
- receive notifications before a cookie is installed.
Disabling strictly necessary cookies may affect the normal functioning of the website and may make some features unavailable.
19. Personal data protection
To the extent that cookies or similar technologies result in the processing of personal data, such processing is carried out in accordance with Regulation (EU) 2016/679 (GDPR), applicable Romanian law, and the Privacy Policy published on the website.
20. International data transfers
In the case of services provided by companies outside the European Economic Area, data may be transferred to third countries only under the conditions set out in the GDPR.
Where necessary, such transfers are based on appropriate safeguards, such as:
- Standard Contractual Clauses approved by the European Commission;
- adequacy decisions;
- other mechanisms recognized under European legislation.
21. User rights
Individuals whose data are processed benefit from the rights provided under Regulation (EU) 2016/679.
These include:
- the right of access;
- the right to rectification;
- the right to erasure;
- the right to restriction of processing;
- the right to data portability;
- the right to object;
- the right to withdraw consent;
- the right to file a complaint with the National Supervisory Authority for Personal Data Processing.
Additional details on how to exercise these rights are available in the Privacy Policy.
22. Changes to this policy
Wyndham Hotel Cluj reserves the right to update this Cookie Policy periodically to reflect:
- legal changes;
- technical changes to the website;
- the implementation of new services;
- changes in service providers;
- recommendations from competent authorities.
The updated version will be published on the website and will take effect from the date of publication.
23. Contact
For questions regarding the use of cookies or personal data protection, you may contact us using the following details:
EUROTREND HOTELS GROUP SRL
(Wyndham Hotel Cluj)
Calea Turzii no. 43–49
400193 Cluj-Napoca
County of Cluj
Romania
Phone: +40 372 743 143
Phone: +40 372 728 905
Data protection e-mail:
Website: https://wyndhamcluj.ro
Annex – Examples of cookies used
Depending on the services implemented on the website, cookies belonging to the following categories may be used:
Technical cookies (Joomla)
- user session identifier;
- language preferences;
- consent preferences;
- protection of forms against cyberattacks.
Statistical cookies
- visitor counting;
- traffic analysis;
- visited page identification;
- website performance evaluation.
Marketing cookies
- conversion measurement;
- remarketing;
- ad personalization;
- limiting ad display frequency.
Multimedia cookies
Services such as Google Maps or YouTube may install cookies necessary for displaying embedded content.
Final provisions
This Cookie Policy supplements the Privacy Policy and must be interpreted together with it.
By using the website and expressing cookie consent preferences, the user confirms that they have read and understood the information presented in this document.
